THE LOOK.
YOUR SALON ONLINE
Many beauty salons in Sweden took a bad economic hit during the spring of 2020, due to the pandemic. THE LOOK was created as a solution for salons to gain some extra money during this difficult time, by promoting and selling products to end customers online.
Affiliate program.
When a salon registers an account at THE LOOK, they become an affiliate. Affiliates get a unique link and QR-code that they can share with their customers. When a customer buys something using the link, the salon gets a 20% kickback from the purchase.
The affiliate doesn’t have to worry about anything other than promoting their unique link to their customers. THE LOOK handles stock, packaging, delivery, and returns - thus enabling hairdressers and beauty professionals to focus on their jobs rather than taking care of all the logistics behind a webshop.
HeadBrands.
This project is something that I became heavily involved in just a few months after I started working at HeadBrands. HeadBrands is the motor behind THE LOOK. It is a hairdresser supplier company based in Lund, Sweden. With hundreds of brands and thousands of products, and an ingrained motto to always be on the hairdresser’s side, it just made perfect sense to create this online solution to support hairdressers in Sweden.
Currently, THE LOOK has over 200 connected affiliates and we are looking to expand to other Scandinavian countries where HeadBrands are an active supplier.
In this project I worked with:
Concept development.
The overall concept of starting to sell products to end-consumers was something that HeadBrands had wanted to explore for several years. However, they didn’t have the resources to do it, until the current growth specialist and I were added to the team. When the pandemic hit, the idea suddenly had a bigger purpose. Together, we started to shape the idea of an affiliate program combined with other technical features that would soon shape the core concept for THE LOOK.
Sketching, wireframing, and prototyping
Building and launching the project was a very iterative process. Features were briefly sketched, then wireframed and prototyped in order to experience the interactive design. Figma was the go-to tool. It enabled me to create quick yet precise mockups and test the mobile experience via the Figma Mirror-app.
User tests.
We tested our concept by demo-ing a prototype for eight salons in the Skåne and Gothenburg region. The tests were designed to give us more intel into how well the concept was understood, as well as how the registration process worked for our users. I played a key part in these tests, and worked closely with the CMO and CEO to finetune presentations and the tests.
Front-end development.
THE LOOK is built in Wordpress, which is a very malleable tool for web development. However, some of the features required a lot of manual styling. HTML and CSS was frequently used during the project but I also dipped my toes into some PHP and Javascript.
Graphic manual and marketing material.
Because I was the only designer in the project from the start, I got to also be the graphic designer. I made social media assets, printed material, animated videos, and all of the imagery for the site before it launched. This role only lasted for a few months as we introduced the rest of the marketing team to THE LOOK. Up until I left HeadBrands, the content creating part developed into a more strategic and technical role, where I added ideas as to how specific features or messages could be visualized.
Business strategy.
I was part of a strategic group that discussed how THE LOOK should grow and further develop. The group consisted of me, the CEO, the CMO, our Growth Specialist, and the Operational Manager for THE LOOK.