Cypro Cyber Protection.
Cypro is a company based in Malmö, that focuses on cyber security.
For the past two or three years, I’ve been helping them with web design, graphic design, and marketing strategies. This project features a web analysis that I made for them, along with changes to their current web design, and business model.
The mission.
Cypro wanted to update their web design to become more competitive with their rivals, along with also thinking more strategically and sustainable when it comes to their business model. They contacted me to make an assessment of their current website, as well as provide some wireframes of what the new website could look like. They also encouraged me to think about their core values, such as “expertise” and “reliability” and “flexibility” when exploring new features.
Research.
After a meeting with the CEO of Cypro, I started to brainstorm different digital solutions that could fit into the ideas that the company had. I also took a more in-depth look at the company’s rivals to get a feel of what was “trendy” in that business area, as well as to find ways to make Cypro stand out more with what they could offer their clients. The web analysis included things like imagery, choices of words, colors, layout, and features, as well as a more in-depth analysis of their Google rankings. I then analyzed Cypro’s website, the same way I had with their rivals’ websites, and then compared the results.
Designing Cypro 2.0.
Based on what I had gathered from the analysis, I started to sketch up some wireframes for the new web. I then used Adobe XD to make the frames interactive, so that I could present the design in a more fun yet effective way.
To add more value behind Cypro’s keyword “Expertise”, I added a library on the site where their educators and personnel could upload white papers, case studies, and articles.
I also added a chat and a “hotline” feature on the site, so that if clients really need to get in touch with them fast they can do so via those channels. And lastly, I added a customer support platform, where the clients could follow up on reports and tests done to their systems. This was also added to make the site more of value to the clients.
The icing on the cake.
When I felt the design was ready, I also looked at the company’s graphic manual to see where I had made the most changes. The typography was one thing that I made some changes to, in order to improve readability, as well as looking at image overlays and layouts. I then came up with different suggestions on how they could design their client reports, proposition documents, or brand presentations.
The final result.
I really enjoyed presenting this project. I visited the company’s headquarters in Malmö (they have their office in Turning Torso) and got a very positive response from the people who attended the presentation. They will most certainly use my design as the foundation for their new website, as well as revisit some of my ideas regarding their business model. Happy client - happy me!